TV Advertisement
Aguas de Mondariz
‘Time Makes Us Better’: a campaign that celebrates the history and evolution of Aguas de Mondariz.
Role
Cinematography-DOP
Editing
Animation
Production
100×100
The inhabitants of Mondariz, both past and present, take center stage in the campaign.
The ‘Time Makes Us Better’ campaign by Aguas de Mondariz celebrates over 150 years of history. It highlights how time has refined its essence and established its international recognition. Since its founding in 1873, Aguas de Mondariz has evolved while preserving its roots, and today it is known as the Best Water in the World. With the arrival of the new millennium, Aguas de Mondariz has refreshed its image and logo, blending modernity with tradition.
The campaign reflects this change with a clean and pure look and feel, focused on the brand's values: its product, origins, and history.
To capture the essence of the brand, the spot uses parallax animation with original photographs from the Aguas de Mondariz historical archive. This approach highlights the water and the iconic bottle, showcasing iconic images of the Mondariz surroundings and its springs, key elements of the brand's identity.
Historical images of Mondariz come to life through parallax animation.